Mike Barr Creative
Sometimes, I write copy for commercial campaigns.
Check out a recent dog food campaign I worked on below.
For the video spot, I wrote the copy, generated the AI images,
edited the pictures, designed the sound, and performed the VoiceOver.
Enjoy!
Every Dog has a Mission
Every Dog has a Mission.
Let’s make sure they have the right fuel.
Commercial VO Script:
Country Dogs.
City Dogs.
Dirty Dogs.
Pretty Dogs.
Dogs with children.
Dogs who are children.
Dogs for singers.
Dogs for welders.
Dogs as seers.
Dogs from shelters.
Dogs with bad hips.
BARK!
Don’t give me that lip!
Dogs for vets.
And Dogs for vets.
Dogs as best friends.
Dogs til the end.
Every Dog has a Mission.
Let’s make sure they have the right fuel.
Doggo.
COMMERCIAL
COPY
COPY
BACK-OF-BOX
PACKAGING
Every Dog has a Mission.
Let’s make sure they have the right fuel.
Space Dog Fuel
On November 3rd, 1957, a friendly street dog from Moscow named Laika became the first known living creature to successfully orbit the Earth, drifting through outer space aboard the Soviet satellite, Sputnik 2.
Doggo’s tasty venison and sweet potato recipe is built for smart dogs at the top of their class. Packed with lean protein, therapeutic vitamins,
and essential minerals,
Doggo’s Space Dog Fuel
supports cognitive development
for dogs with innovative
and active minds.
Whether bolting towards the stars in a rocket or bolting towards the door when the human gets home…
Every Dog has a Mission.
Let’s make sure they have the right fuel.
Doggo.
Active Dog Fuel
Back when firefighters were still using horse-drawn water wagons to race to a fire, dalmatians ran ahead of the horses, barking at pedestrians to warn them of the quickly approaching hooves.
Doggo’s delicious beef and brown rice recipe is crafted for the active dog in your life. Rich in protein built to develop and repair muscles and packed with complex carbohydrates designed to sustain high energy levels, Doggo’s Active Dog Fuel supports your adventurous little buddy all day long.
Whether chasing down five-alarm flames at dusk or chasing down five alarming squirrels at dawn...
Every Dog has a Mission.
Let’s make sure they have the right fuel.
Doggo.
Lazy Dog Fuel
An adult dog often sleeps
around 8 hours per day. A puppy can sleep up to 18 hours. But senior dogs have them both beat, requiring an average of 20 hours of sleep per day to recover from 4 hours
of daily activity.
Doggo’s delectable yet easily digestible duck and lentils recipe is crafted for the lounge dog in your life. Ideal for dogs with a relaxed lifestyle who need balanced nutrition without excess calories, Doggo’s Lazy Dog Fuel supports your snoozy little buddy, whatever time of day they may be napping.
Whether burrowing into a warm pile of freshly cleaned laundry on a snowy winter night or sprawling across a cool patch of pavement on a steamy summer day…
Every Dog has a Mission.
Let’s make sure they have the right fuel.
Doggo.
Farm Dog Fuel
Dogs have been working on farms
since the dawn of agriculture.
Today, in addition to guarding, herding and hunting, farm dogs have been
trained to sniff out truffles, sniff out root disease, and sniff out the best tasting grapes at the vineyard.
Doggo’s scrumptious lamb and brown rice recipe is hardy and reliable, just like your furry family member.
Ideal for hardworking dogs,
Doggo’s Farm Dog Fuel
provides high quality protein and essential amino acids that support your little buddy’s strong
and robust physique.
Whether corralling
a handful of wayward sheep
or tracking down the grapes
destined to become next year’s
award-winning pinot…
Every Dog has a Mission.
Let’s make sure they have the right fuel.
Doggo.
SEA Dog Fuel
A waterproof dog? You bet! Complete with webbed feet
and a water resistant coat,
the Portuguese Water Dog
is bred for life on the water.
Doggo’s sensational salmon and lentils recipe is designed for your rugged and clever fur baby. High in omega-3 fatty acids, Doggo’s Sea Dog Fuel supports skin, coat, and joint health, while providing your playful, curious little buddy with dependable daily energy.
Whether catching an unsuspecting fish at the lake or splashing in an unsuspecting puddle at the neighborhood dog park…
Every Dog has a Mission.
Let’s make sure they have the right fuel.
Doggo.
CLOWN Dog Fuel
Circuses have been part
of the human experience
for over 2000 years.
For most of those years,
dogs have been performing in them.
Doggo’s drool-inducing venison and brown rice recipe is filled with lean protein and is rich in vitamins and minerals. Gentle on your fur baby’s stomach, Doggo’s Clown Dog Fuel is perfect for maintaining your dog’s healthy weight and playful energy level — so that your happy, sociable companion can stay happily sociable.
Whether jumping through a fiery hoop in front of hundreds of spectators or chewing up your favorite shoes when nobody's looking...
Every Dog has a Mission.
Let’s make sure they have the right fuel.
Doggo.
DUTY Dog Fuel
During World War II, “Para Dogs” were dropped successfully by the Allied Forces onto the beaches of Normandy. In addition to learning how to jump out of an airplane, these courageous canines were trained to sniff out bombs
and track enemy soldiers.
Doggo’s irresistible lamb and sweet potato recipe is built for strong
and disciplined doggies. Rich in
muscle strengthening protein,
Doggo’s Duty Dog Fuel is high in fiber and antioxidants, supporting digestive health while keeping your loyal little buddy’s immune
system strong.
Whether sniffing their way to a threat or sniffing their way to a much deserved bowl of food at the end of a long shift…
Every Dog has a Mission.
Let’s make sure they have the right fuel.
Doggo.